Are you guys listening?

There's a fine thread from Anil Dash's NYT hack to the LA Times Wikitorial farce (and they blame shlashdot? get real, guys!). And no, its not goatse.cx. I won't repeat a story that has been told in more than one place, and by better story tellers than me.
What I'm trying to get at is about the subtle power shift between old and new media, and how old media doesn't get it. It's still locked in its hubris, thinking oh, this internet thing is a nice toy, lets have a go. Like the BBC h2g2. I mean, " It's like an encyclopedia, only better because all the entries are written by people like you!" hello?

All the guys from LAT or NYT had to do was a bit of journalistic research. Not in their archives, but somewhere reliable, like, you know, Wikipedia.

So maybe it is goatse.cx, in a way.